FORMULA E AND TAG HEUER: RACING TOWARD A BETTER WORLD
TAG Heuer | 1.9.14 | Aktuálně formule E
TAG HEUER
As Official Founding partner and Official Timekeeper of Formula E, TAG Heuer premieres the Championship season at special VIP press event in Beijing. Two pioneers join forces.
Uber-cool Swiss watch brand TAG Heuer marked the start of the world’s first ever 100% electric championship on 31st August with a king-sized VIP party at the JE Cultura Conference Center, in Beijing, home of the new racing electrifying season opener.
The talented singer G.E.M., a rising star on the Chinese music scene, charmed the crowd at the event, which was also the occasion for the announcement of TAG Heuer’s partnership as official watch of the China Racing team, who will wear the pioneering Swiss brand’s colors during the championship. The China FE team driver Ho-Pin Tung on live to tell the story about him and TAG Heuer, and he was proudly wearing his TAG Heuer CARRERA 1887 43mm chronograph. Also on hand were Brand Director of TAG Heuer China Ms. Rane Xue, CEO of Formula E Mr. Alejandro Agag, Vice Director of FASC Mr. Wan Heping, and the President of China Team Mr. Liu Yu and for the first time ever in China, the incredible Formula E racing car.
Official sanctioned by the Federation Internationale de l'Automobile (FIA), the FIA Formula E championship will start in Beijing on September 13th, on a specifically design track around the bird nest. With 10 races, 10 professional teams and 20 recognized drivers, Formula E will then travel the world with races in major cities such as Los Angeles, Miami, Buenos Aires, London, Berlin or Monaco.
“An intense passion for cars and racing has fuelled our technical innovation and performance since the earliest days of the brand. We patented the first dashboard chronograph in 1911, pioneered driver ambassadorship with Jo Siffert in 1969, signed on as the first ‘“non-technical” partner of a Formula One team with Ferrari in the 70s, and continued that tradition with McLaren and its drivers from 1985, Indy 500 and Monaco Grand Prix today. With this new partnership, TAG Heuer is writing a new page of its motor racing history” said Benoît Toulin, Head of TAG Heuer Great China.
Root from racing, challenge the toughest – Carrera Collection
In 1887, Edouard Heuer changed the watch-making history by inventing oscillating pinion. In 1963, Jack Heuer launched new racing watch and chronograph collection Carrera, which is named after the legendary Carrera Panamericana. With great passion and experience in racing, he had the greatest view to design a racing watch: wide and readable dial, anti-resistance and water proof case to survive in the worst condition, the legendary collection was born. In 2010, the first in-house chronograph movement by TAG Heuer Calibre 1887, which was equipped with the famous oscillating pinion, was installed into the new Carrera Calibre 1887 chronograph. After half-century, Carrera still remains timelessly passionate for racing and leading in racing history.
As the most historical and classic collection, Carrera Calibre 1887 chronograph still remains its iconic elegance, clearance and readable. Wide dial design brings great visual impact, the eye-catching satin polished case fringe, and whole black dial design can instantly create the feeling of noble racing heritage of Carrera collection.
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