Tisková informace - BBC World (EN) F1, formule, 1, Skokan, skokan roku , skokan roku F1

Tisková informace - BBC World (EN)

Miroslav Sanytrák | 5.9.07 | Aktuality

BBC World delves into the world of F1 to unveil strategic business tactics
Philips Shavers sponsors unique BBC World series, Formula For Success

London, 30 August. BBC World, the BBC’s 24-hour international news and information channel, and Philips Shavers have signed a major sponsorship agreement around the channel’s unique global business series, Formula For Success. The new series, which premieres on BBC World on Saturday 1 September, delves under the skin of the world’s greatest racing series to unearth the thrills, excitement and skills at the cutting edge of Formula 1 motor racing and demonstrates how they are relevant to the global business community.

The sponsorship package for Philips Shavers includes on-air and on-line advertising around the Formula For Success series, which will be seen by BBC World’s 76 million weekly viewers globally.

Formula For Success is a unique proposition as it’s the first time this subject has been tackled in a television series in this way. Working in close partnership with the AT&T Williams team, BBC World will turn the camera away from the race track to use the Formula 1 analogy to highlight the challenges faced by today’s global businesses. This partnership with the AT&T Williams team, combined with Philips Shavers’ sponsorship, provides the channel with its first ever tri-party agreement.

Narendhra Morar, commissioning editor, BBC World says, “This series presents a unique insight into business theory principles and practice illustrated through Formula One, specifically the Williams F1 team. Never before has the subject been tackled in a television series in quite this way. Additional interest is provided by the appearance of a team of experts across the F1 spectrum, including Richard West, co-author of Performance at the Limit: Business Lessons from Formula 1.”

Nick Meyern, director of branded content for Global Channels says, “This unique eightpart series underlines BBC World’s depth of resource and reputation for quality featuredriven content and we are delighted that Philips Shavers has partnered with us as exclusive title sponsor. This innovative project will reveal just why the talent and technology at the Williams team and F1 can be such important factors in helping businesses improve performance.”

Nico Engelsman, Senior Vice President Philips DAP says, “We became involved in this series to support our new arcitec shaver which will be launched worldwide from September onwards. We are delighted to be working with BBC World as the profile of their audience matches the type of consumer we are trying to reach.”

Ends/

Transmission times in GMT:
Saturdays for eight weeks from 1 September at 0530 Repeated: Saturdays at 1830, Sundays at 1130 & 2030 (Not Asia Pacific) and Mondays at 0230 (Not Asia Pacific or South Asia)

For further information and images please contact:
BBC World Press Office
Tel: 0044 20 8433 1078
E-mail: bbcworldpressoffice@bbc.co.uk

Philips DAP
Georgina Boyd, Senior Global PR manager
Tel: 0031 20 59 78504
E-mail: georgina.boyd@philips.com

Note to Editors:
BBC World, the BBC"s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies. BBC World attracts 76 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 274 million households and more than 1.4 million hotel rooms. The channel"s content is also available on 50 cruise ships, 38 airlines, 32 mobile phone networks and a number of major online platforms including www.bbcnews.com. For further information on how to receive BBC World, download schedules or find out more about the channel, visit www.bbcworld.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27.0 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.