Tisková informace - WilliamsF1 (EN)
Miroslav Sanytrák | 9.9.06 | Aktuality
Experience Shaving Performance with The WilliamsF1 Team 7200 Series Shaver
Oxford, September 7th 2006. To celebrate the partnership with Philips Shavers and the WiliamsF1 Team, Philips has co-designed a licensed shaver for the Formula One racing fan. As part of the 7200 Series, the Series brings the excitement of Formula One into your bathroom. With a variety of state-of-the-art finishes, the 7200 Series are exceptional, easy-to-use shavers with a sensational design focus that will appeal to the man who appreciates style. In addition, the range has been designed around the modern man’s lifestyle, including a fully waterproof casing for washability, offering convenience and ease of use.
Nico Engelsman, Business Manager Shaving, Senior Vice President, Philips commented by saying, “Conducting consumer research led to a deep understanding of men and what they want from a shaver – as well as excellent performance, design is a key priority. Drawing from a variety of different sources of inspiration to create the ultimate in shaving design and technology, the 7200 Series combines mixed, edgy designs with the smooth results that consumers expect from the world’s no.1 in electric shavers. We believe with the 7200 Series, Philips is setting new standards in shaver design.”
The 7200 Series uses Philips Shavers’ Super Lift & Cut technology, with a dual blade system for superior closeness, it also employs a Precision Cutting System – to cut even the shortest hairs. In addition, the Series also includes the Reflex Action contour following system – adjusting to every curve of the face and neck, with individually floating heads – which aligns the shaver to the skin for a perfectly close shave. Its waterproof, hygienic and washable, just rinse under the tap for the ultimate in convenience.
In addition to the new 7200 series, Phillips has also launched the 7100 Series, an entry-level shaver guaranteed to give a close, comfortable shave with no nonsense. The 7100 Series is aimed at practical men who want to get the job done well but with a minimum of fuss. The range is functional and affordable, yet incorporates many of Philips’ technological advancements: Precision Cutting System, Super Lift & Cut System and the Reflex Action System – technology which up until now has only been available in high-end shavers.
The 7100 Series features a series of revolutionary finishes, called in-mould decoration, or IMD. IMD is a revolutionary new product finishing process that can adapt a design concept, such a honeycomb or 3D pin stripe effect, into the shaver itself, giving each shaver a unique and distinct appearance. In addition, enhanced ergonomics and rubber grips offer a confident, comfortable shaving experience. Available in many different designs, there is a shaver for every taste to appeal to a broad range of men. In addition, the range has been designed around the modern man’s lifestyle, including a fully waterproof casing for washability, offering exceptional convenience and ease of use.
The partnership between Philips Shavers and the WilliamsF1 Team sees two superior brands, which share a common passion for technological and engineering excellence come together in their pursuit to lead the way in innovation and performance. Whilst the WilliamsF1 Team is one of the most successful Formula 1 teams in the history of the sport, Philips Shavers leads the way as the World’s number one in shaving technology, responsible for many of the most important inventions in electric shaving.
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